Also interesting to see the way the Innovation issue is being raised in some magazines lately (in Time or Telerama).
Nevertheless, i believe Twitter and to a wider extent Social Media is just one piece of the Innovation game and challenge.
Actually at bluenove, we call it Innovation Community Management™ considering that :
1) the entreprise innovation ecosystem includes both external and internal Communities where innovation can be generated from: including Customers, Suppliers, Startups, experts networks, Universities & Labs, and employees
2) Expertise and know-how in the 4 following areas are then necessary to develop and implement a successful Innovation Commmunity Management™:
> Social Media management (including Twitter)
> Community Management know-how and solutions (Entreprise 2.0 software & online event and communication applications and tools)
> Idea Process Management, methodology and software solutions such as BrightIdea or I-Nova
> Open Innovation : Intellectual Property and Partnership Management
For further information about Innovation Community Management™
contact@bluenove.com and check the Slideshare presentation herebelow:
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