Adidas Originals is launching the first-ever Augmented Reality experience embedded in footwear.
Each Adidas Originals AR Game Pack shoe in the 5-shoe collection has a unique AR code printed on the tongue that, when held in front of your webcam, gives you exclusive access to the virtual Adidas Originals neighborhood. Your shoes control the game !
Adidas Originals has broken the barriers to the limitation of an iconic shoe. No longer does a sneaker fit the niche of comfort and style, but now it is the key to a whole new virtual world. (ltdmag)
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